LaPlaca Cohen and AICCM recently collaborated on the design of a focus group plan. The purpose of the research was to better understand the perceptions, opinions, beliefs and attitudes about the AICCM from members within the Oklahoma City community. Many of the participants selected to contribute in the focus groups where unfamiliar with the museum project. Carol Martin of Martin & Stowe conducted four focus groups in Oklahoma City, OK on June 2, 2010 at Oklahoma Focus.
A portion of the discussion centered around general awareness and perceptions about the project and another part of the conversation focused on the positive attributes and challenges pertaining to the organizational name. We were also curious to get some reaction to a number of different positioning concepts to see if these had the potential to entice or compel someone to visit. Next we introduced some descriptive information and project images to see if these factors had the potential to influence decision making.
The four groups consisted of the following audience segments::
Cultural Attendees without Children Living at Home
Cultural Attendees with Children Living at Home
Educators/Teachers of 4th and 9th - 12th Grades
We would like to thank each participant who took time out of their busy schedules to contribute to our ongoing research.
Mvto (Thank you)
Posted on Wed, June 23, 2010
by Shoshana Wasserman